Connected Journeys Framework :

In today’s fragmented digital world, customers don’t follow a linear path. They bounce between ads, apps, web pages, WhatsApp messages, and even in-store interactions — expecting every moment to feel intelligent, contextual, and personalized. The Connected Journeys Framework helps brands orchestrate these moments into a seamless, adaptive, and high-conversion experience.
This framework unifies signals, systems, and surfaces to deliver a personalized journey that evolves with every click, scroll, message, or pause — across platforms and time.